DETROIT -- In Michigan, Little Caesars isn’t just a pizza chain.
It’s part of the culture.
Its founders, the Illitch family, own the Detroit Tigers and the Detroit Red Wings. Professional teams play at Little Caesars Arena and if you go to a Michigan city of notable size, there’s a pretty good chance you can find somewhere to get a Hot-N-Ready.
That’s not to say the chain, one of the largest in the U.S., doesn’t have its detractors, but Little Caesars has a cult following, especially in Michigan, and now fans can rep the brand wherever they go.
Beginning this week, consumers nationwide can visit HOTNREADYSHOP.com to browse a variety of saucy merchandise fresh off the “crazy Bread catwalk.”
“Little Caesars is a cult brand that consumers want to be part of, we’re thrilled that people can show their brand love in the most Little Caesars way possible,” said Jeff Klein, chief marketing officer at Little Caesars. “Our inspiration was, ‘pizza so good you want to wear it’—we’re embracing the fact that Little Caesars has no place in high fashion, and that’s exactly what people love about the brand.”
Items available include a pizza slice sleeping bag blanket, a Crazy Bread lounge set, a Little Caesars sherpa, a button-down pizza shirt, slip-on pizza sneakers, a Hot-N-Ready gaming chair, jewelry, socks, bags, pillows and more.
There are also holiday-specific pieces, including wrapping paper and Christmas ornaments.
To kick off the launch, Little Caesars hosted a photoshoot at a Milan, Michigan store and transformed it into the ultimate “Hot-N-Ready Shop” with mannequins dressed in neon-orange wigs and looks curated from the merchandise line.
Shoppers can find updates on new merchandise drops released throughout the year in accordance with changing seasons, holidays and other memorable moments.
The collection was conceived in partnership with McKinney, Little Caesars agency of record. CYLNDR served as the production partner.
The Link LonkNovember 17, 2021 at 04:03AM
https://www.mlive.com/news/2021/11/little-caesars-holds-photoshoot-in-milan-michigan-unveils-line-of-pizza-themed-merchandise.html
Little Caesars unveils line of pizza-themed merch during photoshoot in Milan, Michigan - mlive.com
https://news.google.com/search?q=little&hl=en-US&gl=US&ceid=US:en
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